In a business, everything in a facility is part of the story that defines the company. In particular, art emerges as a powerful way to communicate the corporate identity both internally and externally. Not only is it decorative but it is a visual language that greatly communicates the values, culture and aspirations of the company.
Communication about the company
Within the office, art plays an important role in expressing and reinforcing the company’s identity. Every artistic decision, from the pieces chosen to the layout of the office to the patterns on hallway wallpaper, contributes to the overall message the organization wants to convey.
1. Expressing Values: The art displayed in the office can mirror the values and principles that define the company. A tech startup might choose contemporary pieces to suggest innovation, while a law firm might choose classic art to represent tradition and trust.
2. Create a cohesive image: A consistent design display throughout the office helps create a cohesive and recognizable visual. This collaboration strengthens the company’s brand, making it easier for customers, partners and employees to recognize.
Art as a branding tool
Art is a powerful tool to communicate a company’s identity to customers, visitors and the general public. Art on display in a company can act as a unique identifier, creating a lasting impression on people who interact with the company.
1. Brand recognition: Companies can create a strong visual connection with their audience by including artwork that matches the company’s brand image. Art is a subtle yet effective way to reinforce brand messages and values.
2. Curated Experiences: Whether it’s a stunning sculpture in the lobby or a carefully chosen collection in conference rooms, art provides an opportunity to observe experiences that leave a lasting impact. These curated spaces are a memorable extension of the company’s brand.
Adding art to your office
There are a variety of strategies that companies looking to use art as a way to communicate their company should consider. From commissioning bespoke pieces to choosing prints that meet the company’s standards, the choices are varied and impressive. Here are a few ways to consider.
1. Commissioned Art: Collaborate with artists to create bespoke pieces that reflect the essence of your company. This unique piece of art is a visual representation of your brand.
2. Themed Exhibitions: Curate art collections that reflect specific themes or aspects of your company’s identity. Whether it reflects innovation, sustainability, or community engagement, a display theme can effectively communicate key messages.
3. Local art partnerships: Support local artists and the arts community by displaying their work in your studio. Not only does this add a personal touch, but it also creates a cohesive community.
Conclusion
Workplace art is more than just decor; It is a tool used in the process of communicating information about the company to internal stakeholders and external audiences. By choosing carefully and combining artwork that reflects the company’s values, culture and aspirations, businesses can create a unique visual language that speaks volumes.
Think about how art can be an integral part of your company’s story, presenting its identity and values to the world. Art at work is not just aesthetic; It is a strategic choice that reflects how the company is viewed internally and externally. Each piece of art tells a story, which is well thought out and becomes a powerful way to communicate the core identity of the company. How do you make a lasting impression in the arts and communicate your company’s values to the world?
Let us help you curating the wall art in your office so it reflects your companies identity and has the desired positive impact on your employees and/or customers. Contact us via info@onthewallcuracao.com or visit our store at Kura Hulanda for a free consultation.
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